ecommert Navigator
Global Digital Commerce Trends and Benchmark Report
Q3 2024
Global CPGs harness Ai and cross border strategies to stay competitive in the in envloving global ecommerce landscape.
The #1 Source in Global eCommerce
CPGs are at the intersection of AI, Social Commerce, and Seamless Retail Experiences in the digital commerce journey
Generative AI (GenAI) and hyper-personalization are revolutionizing customer interaction, making AI-driven recommendations and smart search capabilities essential for tailored shopping experiences. Social media, now a robust sales channel, empowers brands to meet consumers where they engage, with AI-enhanced, real-time personalization power and the surge of social commerce.
With increased competition from low-cost players, building emotional connections with customers is critical to fostering loyalty. Rapid advancements in AI and automation provide brands new tools to optimize operations, enhance customer service, and boost efficiency, keeping them competitive in an evolving market.
Today’s consumers expect seamless shopping across all channels—online, in-store, or social—highlighting the need for a unified “retail everywhere” approach that integrates digital and physical experiences.
From global to local, actionable recommendations..
About the report
This report is the result of extensive dialogues with leaders across global CPG brands, retailers, digital media agencies, and pioneering tech firms.
By synthesizing data from multiple sources, insights from our connections, we aim to provide a strategic, data-driven outlook that reflects the pulse of our industry.
Our analysis addresses the most pressing challenges and forward-looking opportunities.
Our purpose is to equip executives and decision-makers with the insights necessary to navigate this competitive and rapidly transforming ecosystem with confidence.
