ecommert Navigator
Global Digital Commerce Trends and Benchmark Report
Q4 2024
A global digital commerce pivot toward value-driven growth, precision retail media, and operational excellence, as brands face slower traffic but smarter shoppers and inflation pressures.
The #1 Source in Global eCommerce
Modest global eCommerce growth: Global eCommerce growth grew a modest 2% YoY, while US grew at 3%.
Global traffic growth continues to fall: Global eCommerce traffic has decreased 3% compared to last quarter.
No significant growth in global shopper spend per visit: YoY performance at $2.98 signals resilience in consumer spending.
Discount rate usage continue to climb: Discount rates reached their highest point of the year. This suggests that promotional efforts were effective in driving purchases.
From global to local, actionable recommendations..
About the report
This report is the result of extensive dialogues with leaders across global CPG brands, retailers, digital media agencies, and pioneering tech firms.
By synthesizing data from multiple sources, insights from our connections, we aim to provide a strategic, data-driven outlook that reflects the pulse of our industry.
Our analysis addresses the most pressing challenges and forward-looking opportunities.
Our purpose is to equip executives and decision-makers with the insights necessary to navigate this competitive and rapidly transforming ecosystem with confidence.
