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2025 Global Retail Media Budget Allocation Benchmarks
Q4 2025
Global CPGs harness Ai and cross border strategies to stay competitive in the in envloving global ecommerce landscape.
The #1 Source in Global eCommerce
CPGs are at the intersection of AI, Social Commerce, and Seamless Retail Experiences in the digital commerce journey
Generative AI (GenAI) and hyper-personalization are revolutionizing customer interaction, making AI-driven recommendations and smart search capabilities essential for tailored shopping experiences. Social media, now a robust sales channel, empowers brands to meet consumers where they engage, with AI-enhanced, real-time personalization power and the surge of social commerce.
With increased competition from low-cost players, building emotional connections with customers is critical to fostering loyalty. Rapid advancements in AI and automation provide brands new tools to optimize operations, enhance customer service, and boost efficiency, keeping them competitive in an evolving market.
Today’s consumers expect seamless shopping across all channels—online, in-store, or social—highlighting the need for a unified “retail everywhere” approach that integrates digital and physical experiences.
From global to local, actionable recommendations..
About the report
Welcome to the 2025 Global Retail Media Budget Allocation Benchmarks report, which captures investment patterns across 6 major consumer goods categories. And 8 key global markets
This analysis represents the culmination of our direct engagement with digital commerce and retail media leaders from over 34 global consumer brands.
By examining both percentage of total advertising spend and percentage of net revenue metrics, we’ve uncovered variations that reveal how the most sophisticated brands are approaching retail media investment.
