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2025 Global Retail Media Budget Allocation Benchmarks
2025
Retail Media Budget Allocations, % of Advertising Spend, and % of Net Revenue
The #1 Source in Global eCommerce
Welcome to the 2025 Global Retail Media Budget Allocation Benchmarks report, which captures investment patterns across 6 major consumer goods categories, and 8 key global markets.
This analysis represents the culmination of our direct engagement with digital commerce and retail media leaders from over 34 global consumer brands.
By examining both percentage of total advertising spend and percentage of net revenue metrics, we’ve uncovered variations that reveal how the most sophisticated brands are approaching retail media investment.
From global to local, actionable recommendations..
About the report
We reached out and talked to 272 CPG / FMCG digital commerce, retail media and marketing executive from 34 leading brands around the world, and asked specific questions around retail media.
Titles of Participants in this Benchmark Report
- SVP of eCommerce
- VP of eCommerce & Omnichannel
- Global eCommerce Director
- Director of eCommerce
- eCommerce Portfolio & Marketing Director
- Global eCommerce Acceleration Director
- Global Head of Marketing & Digital Commerce
- Global Head of eCommerce
- Head of Digital Commerce
- Retail Media Director
